Projects / BMW Paris Motorshow 2018


For the presentation of the BMW 3 Series at the Paris Motor Show 2018 we created an interactive stage-show, rendered fully in 4K in real-time. Using a state-of-the-art motion capture suit the actor on a bare stage was transformed into an avatar in a virtual environment – presented on a 17-meter-wide LED-wall for a live audience in real-time.

The actor played the role of a driver who interacted with the new AI assistant of the car for the first time. The live show allowed BMW to showcase their new system in an innovative, educational and cost-efficient way.