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Augmented Reality involves the superimposition of graphical elements over a real space. These elements are usually viewed, and interacted with, via mobile phones, tablets or consoles.

The biggest advantage of AR over VR is that it is easily accessible: thanks to enormous technological advancements, all latest smartphone models have the capability to run AR.

Furthermore indoor navigation or object tracking tools can be combined with gamification mechanics in AR and added to elements of marketing campaigns such as promotions, retail media and POS solutions.

At K5 Factory, one of our specialties is software development using this exciting technology, tailored for your needs.


Virtual Reality is an interactive computer-generated experience within a simulated environment, delivered via head-mounted-displays.

VR is completely immersive and allows for an emotional and unique engagement.

The fastest market growth development is taking place in the gaming sector. However, industry solutions and experiential projects are enjoying increasing popularity, as are lighthouse projects, enhancing brand and user experiences in marketing.


“Rendering” in computer graphics describes the generating of an image. Real-time rendering allows users and viewers to interact with the virtual environment and thus creates new possibilities in storytelling.

K5 Factory uses state-of-the-art technology to create life-like or stylized real-time worlds.


Gamification describes the application of aspects of gaming to other areas of activity to make a mundane task more fun and engaging. Gamification is a powerful way of influencing user behavior: it improves productivity, increases motivation and intensifies communication. Integrated analytics can provide data on anything from real-time feedback on individual performance to analysis across the full subject range.

Gamification is increasingly used in business for training, social influence marketing and advertising, and set to play a growing role in people’s lives in tandem with the rise of AR and VR.

Postproduction (Autodesk Flame & AFX Motion Graphics)

K5 Factory also offers compositing, conforming, VFX, 3D effects, finishing, motion graphics, retouching, color grading and look development in 4K resolution with 25 years of experience in film (features, series, advertising) and interactive content (stage shows, apps).